ABOUT THE PROJECT

I worked closely with the client to understand the requirements around the branding of their company combined with looking into this growing sector and the environmental benefits that it provides to help drive the direction for this process. The resulting brand for Pacific Ethanol Corp’s focuses on the environmental issue by representing the ‘P’ and the ‘E’ as rounded, modern shapes in the green of the land and blue of the oceans highlighting the planet wide benefits that renewable energies offer.