ABOUT THE PROJECT

PlugLocal lets local businesses connect with their customers via an easy to use app.

THE RESULT

After designing the PlugLocal app I then designed a marketing website highlighting the benefits of the app to both businesses and shoppers. The website focused on simplifying both the business and customer propositions down to key selling points, as well as, using imagery that supported the message. I separated the shopper and business content into different pages to clarify the message for each and reworked the information hierarchy to support this.  I introduced a hero font and cityscape silhouette to the brand and used the brand colours to create a unique \'PlugLocal\' look and feel. The overall design is clean, modern and energetic and creates a memorable experience that translates through to the app.