ABOUT THE PROJECT

Yam Creations is Australia’s leading wholesale supplier of lingerie and bra accessories, but with a highly changeable stock list they found that they were constantly having to deal with wildly differing styles of product imagery (If any were available at all) which then impacted on the consistency of their own marketing endeavours.

THE RESULT

Taking their own product shots was proving expensive and time consuming so Yam Creations looked to create their own model. I worked closely with the client, taking the project from concept to completion, designing and illustrating a female character upon which an infinite number of products could be placed. This allowed them to have a consistency in style and output that was otherwise lacking and resulted in a more structured presentation output.